Monthly Archives: June 2012

New Site Address

We’ve decided to integrate The Discerning Business into our main website. From now on it will reside at http://www.affinityinformatics.com/blog.

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Are You Thinking About Starting a New Business?

I have some exciting news to share. Affinity Informatics is launching a startup business initiative. We are putting together a special package for startup businesses to help provide every advantage for them to create an extremely efficient organization right from … Continue reading

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SaaS, CRM, ERP … Acronyms Oh My!

If there’s one thing that I’ve learned in this industry it’s that there are a mind blowing number of confusing acronyms to learn and figure out how they apply to your business. Even better, some of the definitions out there … Continue reading

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Business doesn’t wait. Neither should you.

Business is more competitive and cutthroat than ever… Small businesses need every possible advantage against their competitors. Starting a business drops you into a bloody battlefield where the winners take home wealth and freedom and the sidelines are strewn with … Continue reading

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One system to rule them all…

Well, maybe that’s a bit of a stretch … but we decided to make Affinity as an affordable and powerful solution for small businesses that included ERP and CRM features. Ultimately we’d like to establish it as the go to … Continue reading

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Which ERP Solution Should I Use?

Wellll… if you read my previous article on selecting a CRM system then you’ll remember my first recommendation be to determine exactly what your needs are and will be. ERP is nowhere near being a one size fits all application. … Continue reading

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Customer Service Nightmares Part 2

Looking for the previous chapter in this series? Customer Service Nightmares Part 1. I avoid naming specific businesses in these articles because my intention isn’t to focus on them specifically but where they went wrong and how they could improve … Continue reading

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Worried about security and risk management? That’s our job.

Small businesses already have a lot to worry about … marketing, sales, competitors, customer service and so on. There’s a silent killer that you should be concerned about and many small businesses have suffered its crippling effects. Security, disaster prevention … Continue reading

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Which CRM System Should I Use?

Talk about a complicated question. Of course, every vendor would love to answer that with, “That’s easy, just use our system!” But it’s not always that simple. Your ideal CRM system varies, depending on the current needs of your business–as … Continue reading

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